Brand Identity
Designing retail interiors are an extension of a company's brand, a place to interact with their unique beliefs, to promote their own unique experiences. This branding exercise developed an experimental brand for a cannabis dispensary that is infused with the comforts of vintage living rooms.
The first iteration leaned into developing a classic style that almost anyone can identify with. The muted colors paired with the retro fonts evokes a sense of ease and familiarity that give a warm welcome to its customers.
The second iteration drew from the memories of the past and present, merging the two into a joyful and playful experience that speaks to the calming properties of this industry. The fonts used maintain the vintage expression with a hint of a 21st century expression.
